Social Action has only one interest: to improve the world. We have expertise in making this happen through new types of people-centric actions, either instigated by a new technology, a new political frame condition for citizens or companies or a new type of communication of already existing environmentally-friendly products or services.
With our integrity and interest intact, we undertake projects with one goal only: to make companies or citizens act in more environmentally friendly ways. In our time of history, this never happens without making our project stakeholders gain economically as well. Social Action's success criteria for every project is to make every positive environmental action an economical advantage. Furthermore, new actions creates new stories to tell. New types of communication and marketing is often a binary stakeholder benefit realised from a project collaboration with Social Action.
Social Action orchestrates every phase of a new environmental action in the smallest of detail. This is done to make room for research and development as well as improvisation. It is our experience that a project grow on our watch. This doesn't conflict with delievering on time and budget - it means that the positve environmental and economical impacts of a project often far succeeds the inital expectations set by the initial project stakeholders.
Every project process is tailor-made for the project stakeholders. A project can run from 1 month to 12 months or longer depending on the expectations and the finance model.
Financially, half of the projects Social Action works on are funded by corporations. The other half is partly supported by public funding, raised collectively between Social Action and project stakeholders (typically companies and organisations). The hit rate of applications written by Social Action staff to public funding institutions and foundations is 90%. The high hit rate is partly due to the environmental relevance and importance of the project purpose, conceptualised by Social Action in collaboration with project stakeholders.
The skill at Social Action needed to fulfill the ambitions of the stakeholder projects is defined as 'ecovation' - economy + ecology + innovation. Either our people people excel in business thinking, environmental thinking or innovation. People from the innovation side tend to stem from social science backgrounds in order to understand the efficient social actions needed to converge with environmental and economical impacts.