With material gathered in the field and through desktop research, we use our uniquely assembled pool of people to analyse the material.
We know a sharply formulated insight can change more in an organisation than a 100 page report. Not that we won’t write reports. Only, we know using the time to develop evidence-based and eye-opening insights is worth the hardship.
Often we use big foam boards to put up quotes, raw insights and images to discover patterns and deep insights.
This is not done without keeping the purpose of the challenge in mind. Also because, without advancing the purpose of the challenge and organisation at hand, the insight or solution has little chance in surviving the psychological and business strategic decisions tributaries of any organisation.