Making greening of society sexy for Dansk Energi

July 13, 2010


We have just won a new project. The client is Dansk Energi (Danish Energy Association).

We will write the scripts, illustrate, animate and communicate new, sustainable projects commissioned by ELFORSK. The way to communicate the projects: by using the moving image (a medium eternally loved by Social Action). Also animation and 3D graphics will be used to make greening of society sexy.

We would like to prove Thomas Friedman wrong when he is saying “If it isn’t boring, it isn’t green”. Instead, we will make communication that inspires to the maxim “If it isnt sexy, it isn’t green”.

The programs used for this specific job:
Illustrator, Photoshop, Rhino, AfterEffects, Cinema4D and Word.