The Blue Economy

Gunter Pauli illustrates a dramatic change in paradigm of business. Instead of the traditional capitalism – massive, linear, and economy focused, Pauli calls upon the wisdom of biomimicry to design a business and industrial structure that focuses on the interconnectedness of systems, the scope of the business model, and the integral need of the synergies between environment, economy, and society. A must read for anyone who plans on studying business, starting a company, running a company, working for a company, or buying a product produced from a company. Scratch that… you should read this book if you breath air and drink water.


– J. Sidell. From Amazon.